English
Português Our Visual Identity
In the composition of our company logotype, clear, orderly and balanced geometric forms are used. A pure form (which represents the whole) is cut or pierced by the “V” letter shape, that refers to the company name.
- VulcaNet logotype in its positive (color, gray scale and black & white) and negative (black & white) versions. This VulcaNet’s visual and graphic identity is used in all company’s institutional communication materials as well as their advertising.
The word VulcaNet, chosen to represent our company name, is very strong and has been used in order to create a symbolic landmark that would create an easily recognizable identity for customers.
From this aim we have:
- Pure geometric forms that refer to Stability
- Harmonious Composition symbolizing Comfort, Confidence
- Vibrant colors that represents Dynamism, Joviality and Innovation
The pure form, the whole (circle), represents the market or its action area and the “V” of VulcaNet, put itself to a decisive, firm and clear way on this whole. Confirming their safe, solid and objective market presence achieving significant part of that whole.
The font used for the word VulcaNet, sans-serif, is easy to read and comes in two colors, a composition that highlights the “V ” (Vulca) and area (Net).
The word out of place in relation to the image creates a figurative movement and rhythm to the composition.
The complementary colors are sober (responsibility) and simultaneously modern (translated a young and entrepreneurial spirit).
The final set is clean and easy to apply and reproduce in various materials.
